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UAE CONSUMER SURVEY ABOUT INFLUENCER MARKETING & AI
This October 2025 survey of 1,148 UAE consumers explores attitudes toward AI influencers and influencer marketing. Key findings reveal that 87% of consumers are aware of AI influencers, yet 53% strongly prefer human influencers for recommendations. A significant 73% support mandatory disclosure when brands use AI in content. On purchasing behavior, opinions are split: 32% are less likely to buy from AI recommendations, while 27% are actually more likely—suggesting a divided market.
ABG PUBLISHES BEST PRACTICES CHARTERS FOR UAE & KSA, AND WHITE PAPER ON INFLUENCER MARKETING
The Evolving Landscape of Influencer Marketing Within the UAE and KSA
Below documents provide a comprehensive look at the evolving landscape of influencer marketing in the UAE and Saudi Arabia, offering actionable insights for brands, influencers, and agencies.
HOW TRANSPARENT ARE INFLUENCERS IN THE UAE & KSA? A DEEP DIVE INTO 2024’S FINDINGS
Unpacking the 2024 Transparency Report: How Influencers in the UAE and KSA Disclose Paid Content
The latest ABG Creator Brand Transparency Study takes a close look at influencer marketing practices in the UAE and Saudi Arabia—analyzing 7,000 Instagram and TikTok posts tagged with the region’s top 120 brands. The goal? To assess how clearly influencers are labeling sponsored content and how those practices compare to previous years.
INSIDE THE MIND OF THE UAE CONSUMER: TRANSPARENCY IN INFLUENCER MARKETING
What Do UAE Consumers Really Think About Influencer Transparency?
ABG’s latest UAE Consumer Survey on Influencer Marketing Transparency explores public perceptions around how clearly influencers disclose paid content. Conducted in November 2024 via Google Opinion Rewards, the survey gathered responses across a representative UAE sample, covering key demographic groups.
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