INSIDE THE MIND OF THE UAE CONSUMER:

TRANSPARENCY IN INFLUENCER MARKETING

What do UAE Consumers Really Think About Influencer Transparency?

ABG’s latest UAE Consumer Survey on Influencer Marketing Transparency explores public perceptions around how clearly influencers disclose paid content. Conducted in November 2024 via Google Opinion Rewards, the survey gathered responses across a representative UAE sample, covering key demographic groups.

Why This Matters

While brand compliance and influencer labeling are one side of the equation, understanding how consumers perceive transparency is just as critical. This survey offers insight into audience expectations, trust levels, and awareness of disclosure practices on social platforms.

About the Survey

• Conducted via Google’s verified respondent surface.

• Covered 10 custom questions focused on transparency in influencer marketing.

• Data is weighted to reflect UAE’s age and gender demographics.

Complementing the Transparency Report

Together with ABG’s 2024 Creator Brand Transparency Study, this consumer survey completes the picture—combining influencer behavior analysis with consumer sentiment. The result is a well-rounded understanding of transparency in the region’s digital marketing ecosystem.

Download the survey here: Consumer Survey about UAE Influencer Marketing Transparency - Results