ABG Annual General Meeting
February 6, 2026

The ABG Annual General Meeting brings members together to review the year’s progress, share key updates, and discuss priorities for the year ahead. It is a core moment for engagement, transparency, and shaping the future direction of the ABG community.

Anti-Greenwashing
Committee Event
Q1 2026

Join ABG’s Anti-Greenwashing Committee for a focused session unveiling their latest white paper. The event will explore key findings, practical guidance, and industry considerations aimed at supporting more transparent and credible sustainability communications.

Arab Media Summit
March-April 2026

ABG participates in the Arab Media Summit as part of its ongoing commitment to industry dialogue and collaboration. The summit brings together regional and global media leaders to discuss key trends, challenges, and opportunities shaping the future of media across the Arab world.

CMO Forum Roundtable 1
April 29, 2026

By invite only.

The ABG CMO Forum brings senior marketing leaders together for closed-door discussions on the most pressing challenges and opportunities shaping the industry. Designed to encourage open exchange and peer-led insight, the forum provides a trusted space for strategic dialogue and collaboration.

AI Committee Event
April 2026

ABG’s AI Committee hosts a focused session exploring the latest applications, insights, and implications of artificial intelligence in marketing and advertising. The event brings together industry leaders to share knowledge, discuss best practices, and shape AI strategies for the future of the sector.

Retail Media
Committee Event
21 May 2026

ABG’s Retail Media Committee convenes industry professionals to explore the evolving landscape of retail media. The event highlights key trends, insights, and strategies, fostering collaboration and practical guidance for brands and agencies navigating this dynamic channel.

ABG VIP Lunch
May 2026

ABG’s VIP Lunch brings together senior industry leaders for an exclusive, intimate discussion on current trends, challenges, and opportunities shaping the advertising landscape. It’s a space for meaningful dialogue, networking, and insight-sharing among decision-makers.

CMO Forum Roundtable 2
25 June 2026

The ABG CMO Forum brings senior marketing leaders together for closed-door discussions on the most pressing challenges and opportunities shaping the industry. Designed to encourage open exchange and peer-led insight, the forum provides a trusted space for strategic dialogue and collaboration.

ABG MOTF Awards Initiation
September 2026

The ABG Marketer of the Future Awards celebrate innovation, creativity, and excellence in marketing. Recognising emerging talent and forward-thinking campaigns, the awards showcase the next generation of leaders shaping the region’s advertising and marketing industry.

ABG VIP Lunch
October 2026

ABG’s VIP Lunch brings together senior industry leaders for an exclusive, intimate discussion on current trends, challenges, and opportunities shaping the advertising landscape. It’s a space for meaningful dialogue, networking, and insight-sharing among decision-makers.

GITEX:
Marketing Mania
October 2026

Marketing Mania at GITEX brings marketing and advertising leaders together to explore the latest trends, innovations, and technology shaping the future of the industry. The event combines thought leadership, interactive sessions, and networking opportunities for a dynamic industry experience.

Athar Festival
October 2026

ABG joins the Athar Festival in Saudi Arabia as a community partner, engaging with industry leaders, creatives, and innovators. The festival celebrates culture, creativity, and thought leadership across the region’s advertising and media landscape.

CMO Forum Roundtable 3
(Saudi Arabia)
October 2026

The ABG CMO Forum brings senior marketing leaders together for closed-door discussions on the most pressing challenges and opportunities shaping the industry. Designed to encourage open exchange and peer-led insight, the forum provides a trusted space for strategic dialogue and collaboration.

Flagship Event:
ABG’s Marketer of the Future
22 October 2026

The Marketer of the Future recognises and celebrates emerging talent and innovative thinking in the marketing and advertising industry. MOTF highlights the next generation of leaders and topics driving creativity, strategy, and impact across the region.

20 November 2025

MOTF 2025 celebrated the next generation of marketing talent shaping the future of the industry. Recognising emerging topics and the innovation, strategic thinking, and impact behind them, ABG highlighted the meaningful change across the region’s marketing and advertising landscape.

15 October 2025

As part of GITEX Global 2025 — the world’s largest tech and AI gathering — the ABG AI Committee hosted a dedicated session on October 15. The event brought together industry leaders to share insights, discuss real-world applications of AI, and explore how emerging AI technologies can drive innovation and strategic impact across the sector.

09 October 2025

Senior marketing leaders came together to align on key priorities for CMOs in the MENA region, define the focus of the ABG CMO Forum, and shape its first-year outputs. The session also featured insights on video audience measurement in Saudi Arabia, highlighting the business case for total video measurement.

03 September 2025

From the lasting legacy of Expo to the Qatar World Cup, Abu Dhabi Grand Prix, and Saudi Arabia’s meteoric rise in the tourism space, the region is redefining how culture, events, and strategy shape global perceptions.

This session offered exclusive access to brand-new research and insights on how countries in our region are turning tourism into a strategic growth engine and what this means for brands, marketers, and experienced designers.

23 June 2025

An exclusive, action-driven session hosted by the ABG AI Committee, where we dove into the real-world state of AI in our industry—based on our member survey with Ipsos—and worked together to shape what's next.

22 May 2025

This session brought industry leaders together to share key insights and ABG’s action plan for 2025, with a focus on AI, influencer marketing, and sustainability. Featuring expert perspectives from ABG’s committees and a fireside chat on business growth and responsible advertising, the event concluded with networking and cross-industry exchange.

07 May 2025

In this growth masterclass, we explored innovative approaches to strategy and growth. The session drew on the latest insights from Harvard Business Review and INSEAD, offering practical guidance to help participants navigate opportunities and avoid common pitfalls in creating “blue oceans.”

23 January 2025

The ABG Annual General Meeting 2025 brought members together to reflect on the year’s achievements and align on priorities for the year ahead. The AGM highlighted ABG’s continued commitment to responsible and effective advertising, industry collaboration, and capability building across the region, while reinforcing its role as a trusted platform for dialogue on key topics including transparency, sustainability, and the evolving impact of technology on marketing.