ABOUT ABG

Advertising self-regulation, through the promotion of responsible advertising, helps build consumer trust in brands, which in turn builds brand loyalty, increases sales, and strengthens market share. The ABG will continue to drive meaningful changes within the region’s advertising industry by creating a shared understanding of responsible advertising, increased transparency, providing a platform to work together as one group, sharing best global practices and developing our marketing talent.

• Advertisers and brands

• Agencies (creative, media, digital, independent and network)

• Platforms, publishers, and media partners

• Technology, data, and advertising solution providers

• Research and insight companies

• SMEs in the marketing and communications ecosystem

• Individual senior practitioners and consultants

Influence & Industry Leadership
Play an active role in shaping the future of marketing and advertising in the Middle East by contributing to policy dialogue, industry frameworks, and strategic initiatives.

Future-Ready Insight & Capability
Access exclusive research, senior-level insights, and learning initiatives that support leadership teams navigating AI, data, retail media, and evolving consumer expectations.

Ethical & Sustainable Growth
Advance responsible advertising practices through ABG-led sustainability initiatives and guidance on ethical AI, transparency, and accountable marketing.

High-Impact Industry Platforms
Participate in ABG’s flagship initiatives and events, including Marketer of the Future, positioning your organisation at the centre of the region’s most influential marketing conversations.

Regional & Global Connectivity
Engage with a powerful network of industry leaders, regulators, and global partners, including collaboration with organisations such as WFA and ICAS, bringing international best practices into the regional market.

Building the Future of Marketing Together
ABG is a trusted platform for organisations committed to responsible leadership, innovation, and long-term industry value, working together to build an ethical, transparent, and future-ready marketing ecosystem.

The ABG philosophy aims to address issues as related to commercial communication through cooperation. By promoting self-regulation we will aim to demonstrate our ability to act responsibly by actively promoting the highest ethical standards in commercial communication’s and safeguarding consumers interests.​ We will work towards establishing common principles of best practice and greater convergence towards these common principles.