SHAPING THE FUTURE of
RESPONSIBLE ADVERTISING
in the Middle East
The Advertising Business Group (ABG) is a not-for-profit industry association advancing responsible advertising and marketing across the UAE and GCC.
INDUSTRY-FIRST. BRAND-CENTRIC. INDEPENDENT.
The Advertising Business Group (ABG) is an independent industry association advancing responsible advertising and marketing standards across the UAE and wider GCC.
INDUSTRY STANDARDS
Establishing the benchmarks for ethical advertising.
BRAND LEADERSHIP
Strengthening collaboration across the Middle East.
RESPONSIBLE INNOVATION
Supporting accountable adoption of new technologies.
ADVANCING ETHICAL MARKETING
Across the Middle East
ABG supports marketing leaders across the UAE and wider GCC in navigating evolving standards, consumer expectations, and regulatory change. Our initiatives help brands operate responsibly while strengthening trust and long-term industry growth.
Supporting members across the UAE, Saudi Arabia, and the wider GCC region.
WHY JOIN ABG?
Membership connects you to a community committed to responsible marketing and industry leadership in the UAE and GCC.
- Influence advertising standards and policy conversations
- Access exclusive research and best practice toolkits
- Participate in industry forums and leadership events
- Collaborate with brands, agencies, and media partners
- Stay ahead of regulatory and technology developments
INSIGHTS DRIVING MARKETING GROWTH
ABG publishes practical guidance and research to support ethical, effective marketing across the Middle East.
INFLUENCER TRANSPARENCY GUIDELINES
Best practices for disclosure, authenticity, and consumer trust in influencer marketing across the UAE.
AI GOVERNANCE & RESPONSIBLE MARKETING
Guidance on responsible artificial intelligence adoption in advertising and brand communication.
CONSUMER TRUST & ETHICAL STANDARDS
Industry frameworks supporting transparency, accountability, and responsible brand messaging.
UPCOMING EVENTS
ABG hosts leading marketing events in Dubai and across the region, including leadership forums, policy discussions, and the Marketer of the Future Middle East conference. Our events create space for dialogue, innovation, and meaningful collaboration.
ABG CROSS-COMMITTEE MEETING 2026
MARKETER OF THE FUTURE 2026
ABG CMO FORUM 2026
SHAPING THE FUTURE OF MARKETING TOGETHER
Responsible advertising is a shared responsibility. By bringing together leaders from across the Middle East marketing ecosystem, ABG helps shape a more transparent, innovative, and trusted industry for the future.
FREQUENTLY ASKED QUESTIONS
What does ABG do?
ABG develops ethical advertising standards, publishes best-practice guidance, and convenes marketing leaders across the UAE and the Middle East to strengthen responsible industry growth.
Who can become a member of ABG?
Membership is open to brands, agencies, media owners, technology platforms, and other organizations active in the advertising and marketing ecosystem across the GCC region.
Is ABG only focused on the UAE?
While headquartered in the UAE, ABG serves marketing professionals and member organizations across the wider Middle East and GCC.
How does ABG support ethical advertising?
ABG collaborates with industry stakeholders to create guidelines, promote transparency, and encourage accountability in marketing practices.
What types of events does ABG host?
ABG hosts conferences, roundtables, leadership forums, and industry discussions focused on marketing innovation, governance, and responsible communication.
CONTACT ABG
Get in touch to learn more about our work or explore ways to get involved in shaping the future of responsible advertising.