ABG in the News - Advertising Business Group (ABG)

The Advertising Business Group (ABG) in the News

SHAPING THE INDUSTRY CONVERSATION

ABG is an independent, industry-led association driving responsible advertising and marketing across the UAE and GCC, shaping standards, strengthening trust, and advancing the future of brand growth.

RECENT MEDIA COVERAGE

ABG is actively shaping industry dialogue across leading regional and global publications, highlighting key shifts in marketing, media, and technology.

ABG HOSTS CMO FORUM

Campaign Middle East

May 5, 2026

Candid Conversation on Marketing Leadership Under Pressure

ABG brought together senior marketing leaders at the CMO Forum in Dubai for a candid discussion on navigating geopolitical uncertainty, protecting brand trust, and driving growth in a rapidly shifting regional landscape.

CMOs CALL FOR SIMPLICITY AND LONG-TERM FOCUS

Communicate | The Marketing and Advertising Resource

May 4, 2026

ABG’s Inaugural CMO Forum Explored the Future of Marketing Leadership

The Advertising Business Group (ABG) has held its inaugural CMO Forum, bringing together senior marketing leaders for closed-door discussions on one of the sector’s most pressing challenges: delivering measurable business growth while safeguarding long-term brand equity.

ABG ANNOUNCES THE LAUNCH OF MARKETER OF THE FUTURE MENA

Campaign Middle East

April 9, 2026

Global and Regional Leaders from Marketing, Media, Technology, Academia and Government Come Together

ABG launches Marketer of the Future Middle East, bringing together regional and global marketing leaders to explore AI, creativity, sustainability, and the future of responsible, purpose-driven marketing.

STUDIES SHOW A NEW MARKETING PARADIGM WITH AI

Campaign Middle East

March 2, 2026

Performance, Purpose and Precision

New research from Ipsos and the Advertising Business Group (ABG) highlights a major shift in marketing across the Middle East, where AI, data, and creativity are converging to drive performance, purpose, and precision. The findings point to a growing need for trust, transformation, and new capabilities as marketers evolve beyond traditional awareness models toward more accountable, technology-driven strategies.

ABG’s MARKETER OF THE FUTURE MENA

Khaleej Times

December 23, 2025

Why responsible AI-powered marketing is the region’s next competitive advantage

Industry leaders highlight how responsible, AI-powered marketing is emerging as a key competitive advantage across the Middle East, with a growing focus on trust, ethics, and human intelligence. The Advertising Business Group’s Marketer of the Future platform reinforces the importance of balancing innovation with accountability to drive sustainable growth and long-term brand value.

ABG’s ‘MARKETER OF THE FUTURE’ DEBUTS WITH FOCUS ON AI

Communicate | The Marketing and Advertising Resource

November 25, 2025

AI Is Transforming Marketing, Defined by Trust and Responsibility

ABG’s inaugural Marketer of the Future brought together regional and global leaders to explore AI, responsible advertising, and the capabilities shaping future marketing leadership. The forum emphasized trust, industry alignment, and the need for a more transparent, accountable, and innovation-driven marketing ecosystem across the Middle East.

ABG LAUNCHES MARKETER OF THE FUTURE MENA

KHALEEJ TIMES

November 12, 2025

Region’s Defining Event for the Future of Marketing

The Advertising Business Group (ABG) launched Marketer of the Future Middle East, bringing together leaders from marketing, media, technology, and government to explore the trends shaping the next decade of the industry. Positioned as a catalyst for collaboration, the event focuses on innovation, responsibility, and redefining how brands grow and connect in a rapidly evolving landscape.