ABG develops ethical advertising standards, publishes best-practice guidance, and convenes marketing leaders across the UAE and the Middle East to strengthen responsible industry growth.

Who can become a member of ABG?

Membership is open to brands, agencies, media owners, technology platforms, and other organizations active in the advertising and marketing ecosystem across the GCC region.

Is ABG only focused on the UAE?

While headquartered in the UAE, ABG serves marketing professionals and member organizations across the wider Middle East and GCC.

How does ABG support ethical advertising?

ABG collaborates with industry stakeholders to create guidelines, promote transparency, and encourage accountability in marketing practices.

What types of events does ABG host?

ABG hosts conferences, roundtables, leadership forums, and industry discussions focused on marketing innovation, governance, and responsible communication.

Partners & Affiliations - Advertising Business Group (ABG)

Partners & Affiliations of the Advertising Business Group (ABG)

GLOBAL PARTNERSHIP. REGIONAL IMPACT.

ABG works with global and regional organizations to align with international best practices while advancing responsible, future-ready marketing across the Middle East.

GLOBAL & REGIONAL NETWORK

ABG represents the collective perspective of the marketing industry, connecting the private sector with public institutions to support responsible and future-ready industry growth.

GLOBAL INDUSTRY ALIGNMENT

*Including ABG & WFA’s Global Marketer Week 2027 – Dubai

PUBLIC SECTOR ENGAGEMENT

ACADEMIC & KNOWLEDGE PARTNERS

THOUGHT LEADERSHIP & RESEARCH PARTNERS

PARTNERSHIPS DRIVING INDUSTRY COLLABORATION

The Advertising Business Group (ABG) works in collaboration with global organizations, regional institutions, and industry stakeholders to advance responsible, transparent, and future-ready marketing across the Middle East. Aligned with its role as an industry-first, brand-centric, and independent organization, ABG connects global best practices with regional market realities to support sustainable growth and long-term industry development.

Global Alignment & Industry Frameworks

ABG aligns with international best practices through engagement with leading global industry bodies, supporting the development of responsible, transparent, and effective marketing standards across the Middle East.

World Federation of Advertisers (WFA)

The World Federation of Advertisers is the global voice of client-side marketers. Its network represents a significant share of global marketing investment and provides leadership on media, marketing effectiveness, and responsible advertising practices.

International Council for Advertising Self-Regulation (ICAS)

The International Council for Advertising Self-Regulation is a global platform that promotes responsible advertising through the implementation of effective self-regulatory standards and frameworks across markets.

International Chamber of Commerce (ICC)

The International Chamber of Commerce develops globally recognized marketing and advertising frameworks, including codes that guide ethical communication and responsible business practices.

Government & Institutional Collaboration

ABG works closely with government and institutional stakeholders to strengthen the regional marketing ecosystem and support alignment between public and private sector priorities.

Dubai Media Council

ABG has signed a Memorandum of Understanding with Dubai Media Council to support the growth and competitiveness of Dubai’s media and marketing sectors. Key focus areas include the ethical use of AI and emerging technologies, the development of local talent, promotion of responsible and inclusive content, and positioning Dubai as a global media and marketing hub.

Dubai Chambers
ABG is registered with Dubai Chambers, which supports business groups through coordination with government departments and agencies. This relationship enables ABG to act as a link between the public and private sectors.

Research, Insights & Industry Intelligence

ABG leads and contributes to high-impact research initiatives that support data-driven decision-making across the region, with key focus areas including:

Brand budgets and media investment trends
Media inflation and market dynamics
AI adoption and transformation
Consumer behavior and influencer marketing
Attention and measurement studies

These initiatives contribute to regional benchmarking, shared intelligence, and evidence-based industry guidance.

Academic & Capability Development

ABG supports leadership development and capability building across the marketing ecosystem through partnerships with academic institutions, including:

Executive leadership development programs
Capability building across marketing, media, and emerging technologies
Development of next-generation industry talent

Industry Collaboration & Ecosystem Engagement

ABG operates as a collaborative platform that brings together advertisers, agencies, media owners, platforms, and technology partners to:

Foster dialogue and alignment across the ecosystem
Enable collaboration across the value chain
Support the development of shared standards and best practices

ABG acts as a facilitator of industry progress and does not serve as a governing or regulatory entity.

Why Collaboration Matters

Through its partnerships and collaborations, ABG enables:

Global best practices adapted to regional market needs
Stronger alignment across the advertising ecosystem
Development of ethical, inclusive, and transparent marketing frameworks
Accelerated industry transformation across the Middle East

OUR MEMBERS

Responsible advertising is a shared responsibility. By bringing together leaders from across the Middle East marketing ecosystem, ABG helps shape a more transparent, innovative, and trusted industry for the future.