About the Advertising Business Group (ABG)
INDUSTRY LEADERSHIP DRIVING ABG
ABG is guided by senior marketing and media leaders, ensuring strategic direction, cross-sector representation, and industry credibility.
LEADERSHIP PHILOSOPHY
ABG leadership is built on:
- Industry experience
- Cross-market perspective
- Commitment to responsible marketing
The board and executive team work together to ensure ABG remains:
- Industry-led
- Independent
- Future-focused
OUR BOARD
Comprised of senior leaders across brands, agencies, and platforms, our Board shapes ABG’s direction and advances a more responsible, future-ready marketing ecosystem.
Amine Sadik
ABG CHAIR
Procter & Gamble
Marketing Operations Director
Olfa Messaoudi
ABG VICE-CHAIR
L’Oreal
Chief Digital & Marketing Officer
Deniz Yamanel
Nestlé
BEO Confectionary, MENA
Marc Ghosn
Wavemaker
(a WPP Media brand)
Chief Executive Officer
Wissam Najjar
Omnicom Media Group
Chief Operating Officer
Tony Wazen
Publicis Media
Chief Executive Officer MENA
Nadim Samara
MBC Media Solutions
Chief Commercial Officer
Amer Chehab
ABG TREASURER
TikTok
Head of Agencies
Marie De Ducla
Head of YouTube Strategy, Partnerships and Commercialisation
OUR EXECUTIVE TEAM
Our executive team leads ABG’s mission, bringing deep industry experience and a shared commitment to shaping the future of marketing in the region.
Eleni Kitra
ABG
CEO & Executive Director
Katerina Papatryfon
ABG
Head of Marketing & Comms
ABG Secretariat