Knowledge Center
Access our assets to help drive an understanding of the region, your profession and brand growth.
Filter
- AI & Automation
- AI Adoption
- AI in Advertising
- Artificial Intelligence
- Best Practices
- Business Strategy
- Business Transformation
- COVID-19
- Content & Tech
- Creativity
- Creator Economy
- Data Privacy
- Digital Transformation
- Industry Insights
- Influencer Marketing
- Marketing Communications
- Marketing Insights
- Marketing Technology
- Middle East Trends
- Report
- Research
- Study
- Survey
- Thought Leadership
- Transparency
- White Paper
- Workforce Development
FROM PILOTS TO PERFORMANCE: BUILDING A MATURE AI ECOSYSTEM FOR AGENCIES & ADVERTISERS
ABG x Ipsos Survey (June 2025) found that while 96% of advertising professionals use AI tools and 73% of companies actively embed AI, adoption remains inconsistent. Most professionals understand AI but use it only occasionally, with primary applications in content creation, data analysis, and personalization. 89% view AI positively, but significant concerns persist around bias, privacy, and over-reliance without human oversight.
The main challenge: only 27% of companies have well-defined AI policies, and training is insufficient. To scale AI adoption responsibly, the industry needs targeted learning programs, clear ethical frameworks, and role-specific implementation guides.
INSIDE THE MIND OF THE UAE CONSUMER: TRANSPARENCY IN INFLUENCER MARKETING
What Do UAE Consumers Really Think About Influencer Transparency?
ABG’s latest UAE Consumer Survey on Influencer Marketing Transparency explores public perceptions around how clearly influencers disclose paid content. Conducted in November 2024 via Google Opinion Rewards, the survey gathered responses across a representative UAE sample, covering key demographic groups.
NEWSLETTER
Subscribe to our newsletter
Receive regular updates and stay up to date on trends and events.