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ABG X IPSOS: THE FUTURE OF DATA PRIVACY CONSOLIDATED REPORT
The amount and types of data our economies generate has grown exponentially over the last decade, so has the ways it can be processed and used. Such transformation has greatly raised societal concerns around the protection of consumers and users’ privacy and personal data.
Ever since 2015 legislators and industry self-regulatory organizations around the world started rolling out updated measures to safeguard Data Privacy and condemn the misuse of personal data.
WFA CLIENT AND CREATIVITY GLOBAL REPORT
Our goal is to help brand owners address, and reverse, the decline in creativity in marketing communications to drive sustainable brand growth.
We know that creative communications effectiveness is in decline. Which poses a huge problem. We also know clients feel not enough is being done to address this. The majority feel that, at an industry level, ‘we focus too much on problems and plumbing and not enough on people and art’.
IPSOS COVID RESEARCH
Assessing internet and technology users’ habits and their changing media and content consumption amid the Covid-19 outbreak.
NEWSLETTER
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