FROM PILOTS TO PERFORMANCE: BUILDING A MATURE AI ECOSYSTEM FOR AGENCIES & ADVERTISERS

ABG x Ipsos Survey (June 2025) found that while 96% of advertising professionals use AI tools and 73% of companies actively embed AI, adoption remains inconsistent. Most professionals understand AI but use it only occasionally, with primary applications in content creation, data analysis, and personalization. 89% view AI positively, but significant concerns persist around bias, privacy, and over-reliance without human oversight.

The main challenge: only 27% of companies have well-defined AI policies, and training is insufficient. To scale AI adoption responsibly, the industry needs targeted learning programs, clear ethical frameworks, and role-specific implementation guides.