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WFA CLIENT AND CREATIVITY GLOBAL REPORT
Our goal is to help brand owners address, and reverse, the decline in creativity in marketing communications to drive sustainable brand growth.
We know that creative communications effectiveness is in decline. Which poses a huge problem. We also know clients feel not enough is being done to address this. The majority feel that, at an industry level, ‘we focus too much on problems and plumbing and not enough on people and art’.
NEWSLETTER
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