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WFA x ABG: MARKETER OF THE FUTURE SURVEY RESULTS: MIDDLE EAST
The WFA’s Marketer of the Future survey (May 2025), conducted with Oxford, reveals that Middle Eastern marketers are optimistic and future-focused. With 58% reporting that their organisations outperform their sector, senior marketers highlight the importance of strong marketing fundamentals, strategic alignment, and continuous skills development. Technology, data, and sustainability are seen as the most significant drivers of change, while challenges such as complexity, economic uncertainty, and retail power are also top priorities.
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