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HOW TRANSPARENT ARE INFLUENCERS IN THE UAE & KSA? A DEEP DIVE INTO 2024’S FINDINGS
Unpacking the 2024 Transparency Report: How Influencers in the UAE and KSA Disclose Paid Content
The latest ABG Creator Brand Transparency Study takes a close look at influencer marketing practices in the UAE and Saudi Arabia—analyzing 7,000 Instagram and TikTok posts tagged with the region’s top 120 brands. The goal? To assess how clearly influencers are labeling sponsored content and how those practices compare to previous years.
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