MARKETER OF THE FUTURE SURVEY RESULTS: MIDDLE EAST
The WFA’s Marketer of the Future survey (May 2025), conducted with Oxford, reveals that Middle Eastern marketers are optimistic and future-focused. With 58% reporting that their organisations outperform their sector, senior marketers highlight the importance of strong marketing fundamentals, strategic alignment, and continuous skills development. Technology, data, and sustainability are seen as the most significant drivers of change, while challenges such as complexity, economic uncertainty, and retail power are also top priorities.
Looking ahead, Middle Eastern marketers are expanding teams to include roles in digital marketing, experience design, trend creation, and AI-driven innovation. Continuous learning, creativity, and cross-functional collaboration are emphasized to prepare teams for future growth. Overall, the region aligns closely with global trends, with a stronger focus on sustainability and practical application of technology to drive marketing effectiveness.