UAE CONSUMER SURVEY ABOUT INFLUENCER MARKETING & AI

This October 2025 survey of 1,148 UAE consumers explores attitudes toward AI influencers and influencer marketing. Key findings reveal that 87% of consumers are aware of AI influencers, yet 53% strongly prefer human influencers for recommendations. A significant 73% support mandatory disclosure when brands use AI in content. On purchasing behavior, opinions are split: 32% are less likely to buy from AI recommendations, while 27% are actually more likely—suggesting a divided market.