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UAE CONSUMER SURVEY ABOUT INFLUENCER MARKETING & AI
This October 2025 survey of 1,148 UAE consumers explores attitudes toward AI influencers and influencer marketing. Key findings reveal that 87% of consumers are aware of AI influencers, yet 53% strongly prefer human influencers for recommendations. A significant 73% support mandatory disclosure when brands use AI in content. On purchasing behavior, opinions are split: 32% are less likely to buy from AI recommendations, while 27% are actually more likely—suggesting a divided market.
ABG x IPSOS: AI TRANSFORMATIVE PULSE
AI Transformation Pulse: Insights from the Region
In partnership with Ipsos, ABG’s AI Transformation Pulse offers a snapshot of how advertising and media professionals in the UAE and Saudi Arabia are moving from AI experimentation to real business impact. The report highlights current AI fluency, adoption patterns, and core applications, while exploring attitudes toward efficiency, ethics, and governance. With only a fraction of professionals using AI consistently, the findings underscore the need for targeted upskilling, robust governance frameworks, and trust-driven adoption. This research provides actionable insights for organisations aiming to unlock AI’s full potential and transform occasional use into sustained competitive advantage.
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