ABG x IPSOS: AI TRANSFORMATIVE PULSE

AI Transformation Pulse: Insights from the Region
In partnership with Ipsos, ABG’s AI Transformation Pulse offers a snapshot of how advertising and media professionals in the UAE and Saudi Arabia are moving from AI experimentation to real business impact. The report highlights current AI fluency, adoption patterns, and core applications, while exploring attitudes toward efficiency, ethics, and governance. With only a fraction of professionals using AI consistently, the findings underscore the need for targeted upskilling, robust governance frameworks, and trust-driven adoption. This research provides actionable insights for organisations aiming to unlock AI’s full potential and transform occasional use into sustained competitive advantage.