News & Press

The multiple partner organisations behind this research have collected responses across their respective jurisdictions and made the data available in the spirit of making the global marketing industry a more diverse and inclusive place to work.

Join us at Dubai Lynx and discover the latest trends, ideas, and technologies shaping the future of advertising and marketing.

Tuesday November 22nd, 9-11:30amVenue: Zabeel House The Greens Agenda -Coffee and refreshments-Welcome speech and 2021-2022 Updates -UAE Cross Media Measurement Update -‘The Future […]

The Role of the Board

ABG’s interim Chairperson Elda Choucair argues that instead, advertising and marketing can be powerful enough
to drive socio-cultural changes that help promote sustainable living.

The International Food and Beverages Alliance (IFBA) brings together leading food and non-alcoholic beverage companies around a common goal to help consumers around the world to achieve balanced and healthy lifestyles.

Interim ABG Chairperson Elda Choucair reflects on the impact of cookie changes on the advertising industry and research plans with IPSOS

Sanjiv Kakkar reflects on his successful tenure as ABG Chairman and the group’s key achievements in the last five years

The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022.

Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights.

Our Priorities & Planning for 2022

ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION

Ensuring Media choices support inclusion

ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA)

Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region

Marketing Effectiveness Practice that Makes a Difference To Investment

Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA.

WFA_The Final DEI Census full report and video

1st Anniversary of the UAE National Chapter of the Unstereotype Alliance

Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace.

Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region

NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration.

With UN COP26 underway, we explore the relationship between advertising and sustainability

ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC.

GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online.

The need for gender equality in MENA Fostering gender equality in a workplace

Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising  at the Coalition […]

One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts.

Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […]

Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […]

Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […]

The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […]

This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […]

“Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […]

ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […]

When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […]

ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […]

Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […]

The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […]

Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […]

Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […]

Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […]

Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […]

Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […]

To watch video go here Summary of the Coalition For Better Ads Study

CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […]

According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity.

The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute

Media coverage for TAG Launch in GCC

Spotlight: COP26 1 PDF File and Youtube video

Influencer Marketing In The UAE