Better Ads Webinar

SAVE THE DATE
30th June, 5 – 6PM UAE Time

The ABG Invites you to a webinar with
Neal Thurman
Director, Coalition for Better Ads
Co-founder, Brand Safety Institute

Neal will present the latest insights in digital advertising user experience

Why is it important?

Advertising helps support diversity of free content, journalism and close-knit social connections that span the world. But as the web has grown, the online ad experience has sometimes fallen short of consumers’ expectations, as indicated in part by the emergence of ad blocking. For example, ads that disrupt the browsing experience or delay access to content, can frustrate consumers. In order to improve the consumer experience leading international trade associations and companies in the online media ecosystem joined forces to create the Coalition for Better Ads.

What is different about the Coalition for Better Ads Standards?

The Coalition conducts research in order to develop data driven standards for online advertising. The goal is to measure consumers’ preference about the types of ads they least prefer, in order to help the global marketplace take steps to deliver a better ad experience. 

Want to know more?

Join the webinar on 30^th June, 5pm UAE time, to hear about the latest data driven research in in-app advertising as well as short form video ads and learn what consumers like and don’t like when it comes to these advertising formats. The session will also cover information about the evolution of ad blockers in the world and locally.

For details go to: Coalition for Better Ads

To receive your calendar invite, RSVP: charlotte@abg-me.com