ABG Priorities and Plan 2022

Our Priorities & Planning for 2022

To drive change in the ad industry via our 5 focus areas & 3 enablers:

Our five focus areas:

• UAE Cross-Media Measurement
• DEI & Gender Unstereotyping
• Digital Media Self-Regulation
• E-commerce
• Sustainability

Our three enablers:

• University and Industry Capability Building
• Local Market Research
• Dispute Resolution Committee

Please read more about Our Priorities & Planning for 2022