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Marketing Effectiveness Practice that Makes a Difference To Investment

January 27, 2022

We are excited to announce the launch of an important partnership with the Institute of Practitioners in Advertising (IPA).

The IPA supports and empowers the industry with a globally renowned, award-winning suite of courses and qualifications that help individuals, agencies and marketers become more expert and skilled in their roles.

 We are delighted Sera Holland, author of two highly acclaimed qualifications IPA Effectiveness Essentials Certification and IPA Excellence Diploma in Brands will be joining us, imparting her expert knowledge on the pressing subject of effective advertising and the value effectiveness can bring to clients’ ROI and business results. For more details on the IPA courses, click here.

This is a fantastic opportunity for ABG members and everyone in the business, to access highly acclaimed qualifications and courses, at all levels.

Join us on Thursday 3 February 4pm UAE where experts from the IPA and ABG will introduce you to qualifications and courses available as part of the partnership and the training platform used.

To receive your calendar invite, rsvp: charlotte@abg-me.com