GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media

GARM is the Global Alliance for Responsible Media, a crossindustry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online.

The goal is to remove harmful content from advertiser-supported media on digital media platforms, and ensure that the industry works together via uncommon collaboration against this challenge. This new way of working prioritizes harnesses executive collaboration, enabled by media experts and technicians.

GARM was started by the World Federation of Advertisers and is supported by the CMO Growth Council of the Association of National Advertisers in the US.

If you want to read more about the GARM webinar, check the PDF file below:
GARM: An Overview for ABG

In collaboration with WFA