The Global DEI Census 2023 – GCC market report August 10, 2023 The multiple partner organisations behind this research have collected responses across their respective jurisdictions and made the data available in the spirit of making the global marketing industry a more diverse and inclusive place to work. Read article Dubai LYNX Awards is now open for entries January 23, 2023 Join us at Dubai Lynx and discover the latest trends, ideas, and technologies shaping the future of advertising and marketing. Read article ABG Annual General Meeting October 26, 2022 Tuesday November 22nd, 9-11:30amVenue: Zabeel House The Greens Agenda -Coffee and refreshments-Welcome speech and 2021-2022 Updates -UAE Cross Media Measurement Update -‘The Future […] Read article Detailed scope of the ABG Board October 18, 2022 The Role of the Board Read article Is marketing and advertising at odds with a sustainable life? July 15, 2022 ABG’s interim Chairperson Elda Choucair argues that instead, advertising and marketing can be powerful enough to drive socio-cultural changes that help promote sustainable living. Read article The GCC Food and Beverage Alliance Pledge in support of the Saudi Food and Drug Authority Health Food Strategy July 1, 2022 The International Food and Beverages Alliance (IFBA) brings together leading food and non-alcoholic beverage companies around a common goal to help consumers around the world to achieve balanced and healthy lifestyles. Read article Adding research bite to a cookie-less world June 2, 2022 Interim ABG Chairperson Elda Choucair reflects on the impact of cookie changes on the advertising industry and research plans with IPSOS Read article ABG Chairman & EVP Unilever MENA Farewell letter April 28, 2022 Sanjiv Kakkar reflects on his successful tenure as ABG Chairman and the group’s key achievements in the last five years Read article Influencer marketing transparency in the United Arab Emirates 2022: Report Release March 17, 2022 The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022. Read article ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Dubai LYNX Awards is now open for entries January 23, 2023 Join us at Dubai Lynx and discover the latest trends, ideas, and technologies shaping the future of advertising and marketing. Read article ABG Annual General Meeting October 26, 2022 Tuesday November 22nd, 9-11:30amVenue: Zabeel House The Greens Agenda -Coffee and refreshments-Welcome speech and 2021-2022 Updates -UAE Cross Media Measurement Update -‘The Future […] Read article Detailed scope of the ABG Board October 18, 2022 The Role of the Board Read article Is marketing and advertising at odds with a sustainable life? July 15, 2022 ABG’s interim Chairperson Elda Choucair argues that instead, advertising and marketing can be powerful enough to drive socio-cultural changes that help promote sustainable living. Read article The GCC Food and Beverage Alliance Pledge in support of the Saudi Food and Drug Authority Health Food Strategy July 1, 2022 The International Food and Beverages Alliance (IFBA) brings together leading food and non-alcoholic beverage companies around a common goal to help consumers around the world to achieve balanced and healthy lifestyles. Read article Adding research bite to a cookie-less world June 2, 2022 Interim ABG Chairperson Elda Choucair reflects on the impact of cookie changes on the advertising industry and research plans with IPSOS Read article ABG Chairman & EVP Unilever MENA Farewell letter April 28, 2022 Sanjiv Kakkar reflects on his successful tenure as ABG Chairman and the group’s key achievements in the last five years Read article Influencer marketing transparency in the United Arab Emirates 2022: Report Release March 17, 2022 The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022. Read article ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG Annual General Meeting October 26, 2022 Tuesday November 22nd, 9-11:30amVenue: Zabeel House The Greens Agenda -Coffee and refreshments-Welcome speech and 2021-2022 Updates -UAE Cross Media Measurement Update -‘The Future […] Read article Detailed scope of the ABG Board October 18, 2022 The Role of the Board Read article Is marketing and advertising at odds with a sustainable life? July 15, 2022 ABG’s interim Chairperson Elda Choucair argues that instead, advertising and marketing can be powerful enough to drive socio-cultural changes that help promote sustainable living. Read article The GCC Food and Beverage Alliance Pledge in support of the Saudi Food and Drug Authority Health Food Strategy July 1, 2022 The International Food and Beverages Alliance (IFBA) brings together leading food and non-alcoholic beverage companies around a common goal to help consumers around the world to achieve balanced and healthy lifestyles. Read article Adding research bite to a cookie-less world June 2, 2022 Interim ABG Chairperson Elda Choucair reflects on the impact of cookie changes on the advertising industry and research plans with IPSOS Read article ABG Chairman & EVP Unilever MENA Farewell letter April 28, 2022 Sanjiv Kakkar reflects on his successful tenure as ABG Chairman and the group’s key achievements in the last five years Read article Influencer marketing transparency in the United Arab Emirates 2022: Report Release March 17, 2022 The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022. Read article ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Detailed scope of the ABG Board October 18, 2022 The Role of the Board Read article Is marketing and advertising at odds with a sustainable life? July 15, 2022 ABG’s interim Chairperson Elda Choucair argues that instead, advertising and marketing can be powerful enough to drive socio-cultural changes that help promote sustainable living. Read article The GCC Food and Beverage Alliance Pledge in support of the Saudi Food and Drug Authority Health Food Strategy July 1, 2022 The International Food and Beverages Alliance (IFBA) brings together leading food and non-alcoholic beverage companies around a common goal to help consumers around the world to achieve balanced and healthy lifestyles. Read article Adding research bite to a cookie-less world June 2, 2022 Interim ABG Chairperson Elda Choucair reflects on the impact of cookie changes on the advertising industry and research plans with IPSOS Read article ABG Chairman & EVP Unilever MENA Farewell letter April 28, 2022 Sanjiv Kakkar reflects on his successful tenure as ABG Chairman and the group’s key achievements in the last five years Read article Influencer marketing transparency in the United Arab Emirates 2022: Report Release March 17, 2022 The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022. Read article ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Is marketing and advertising at odds with a sustainable life? July 15, 2022 ABG’s interim Chairperson Elda Choucair argues that instead, advertising and marketing can be powerful enough to drive socio-cultural changes that help promote sustainable living. Read article The GCC Food and Beverage Alliance Pledge in support of the Saudi Food and Drug Authority Health Food Strategy July 1, 2022 The International Food and Beverages Alliance (IFBA) brings together leading food and non-alcoholic beverage companies around a common goal to help consumers around the world to achieve balanced and healthy lifestyles. Read article Adding research bite to a cookie-less world June 2, 2022 Interim ABG Chairperson Elda Choucair reflects on the impact of cookie changes on the advertising industry and research plans with IPSOS Read article ABG Chairman & EVP Unilever MENA Farewell letter April 28, 2022 Sanjiv Kakkar reflects on his successful tenure as ABG Chairman and the group’s key achievements in the last five years Read article Influencer marketing transparency in the United Arab Emirates 2022: Report Release March 17, 2022 The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022. Read article ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
The GCC Food and Beverage Alliance Pledge in support of the Saudi Food and Drug Authority Health Food Strategy July 1, 2022 The International Food and Beverages Alliance (IFBA) brings together leading food and non-alcoholic beverage companies around a common goal to help consumers around the world to achieve balanced and healthy lifestyles. Read article Adding research bite to a cookie-less world June 2, 2022 Interim ABG Chairperson Elda Choucair reflects on the impact of cookie changes on the advertising industry and research plans with IPSOS Read article ABG Chairman & EVP Unilever MENA Farewell letter April 28, 2022 Sanjiv Kakkar reflects on his successful tenure as ABG Chairman and the group’s key achievements in the last five years Read article Influencer marketing transparency in the United Arab Emirates 2022: Report Release March 17, 2022 The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022. Read article ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Adding research bite to a cookie-less world June 2, 2022 Interim ABG Chairperson Elda Choucair reflects on the impact of cookie changes on the advertising industry and research plans with IPSOS Read article ABG Chairman & EVP Unilever MENA Farewell letter April 28, 2022 Sanjiv Kakkar reflects on his successful tenure as ABG Chairman and the group’s key achievements in the last five years Read article Influencer marketing transparency in the United Arab Emirates 2022: Report Release March 17, 2022 The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022. Read article ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG Chairman & EVP Unilever MENA Farewell letter April 28, 2022 Sanjiv Kakkar reflects on his successful tenure as ABG Chairman and the group’s key achievements in the last five years Read article Influencer marketing transparency in the United Arab Emirates 2022: Report Release March 17, 2022 The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022. Read article ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Influencer marketing transparency in the United Arab Emirates 2022: Report Release March 17, 2022 The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022. Read article ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG Roadmap February 22, 2022 Last year saw the ABG focus on a number of important initiatives, such as Media Measurement, Knowledge & Capability Development, DEI, Digital Media Self-Regulation, and E-Commerce. This year – with greater members’ input – we want to grow our key pillars to new heights. Read article ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG Priorities and Plan 2022 February 21, 2022 Our Priorities & Planning for 2022 Read article ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG Credentials February 21, 2022 ADVOCATING RESPONSIBLE ADVERTISING & COMMUNICATION Read article WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
WFA Webinar: Diversity & Representation in Media February 17, 2022 Ensuring Media choices support inclusion Read article Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Laying the foundation for future MENA growth February 17, 2022 ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of the ABG’s new partnership with the Institute of Practitioners in Advertising (IPA) Read article ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG-IPA Launch Partnership, Feb 3rd February 16, 2022 Advertising Business Group (ABG) brings award-winning IPA advertising qualification programmes to MENA region Read article Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Marketing Effectiveness Practice that Makes a Difference To Investment January 27, 2022 Marketing Effectiveness Practice that Makes a Difference To Investment Read article Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Welcome into 2022 January 21, 2022 Welcome into 2022 message from Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA. Read article WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
WFA_The Final DEI Census full report and video December 9, 2021 WFA_The Final DEI Census full report and video Read article 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
1st Anniversary of the UAE National Chapter of the Unstereotype Alliance December 8, 2021 1st Anniversary of the UAE National Chapter of the Unstereotype Alliance Read article Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Time to smash the glass ceilings in advertising November 30, 2021 Sanjiv Kakkar, ABG Chairman and EVP Unilever MENA, reflects on the importance of Diversity, Equality and Inclusion (DEI) in today’s advertising workplace. Read article ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG-IAB LAUNCH TAG IN GCC November 18, 2021 Tackling Criminal Activity and Promoting Brand Safety in Digital Advertising in the GCC Region Read article A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter November 8, 2021 NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration. Read article The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
The role of advertising in Sustainability November 4, 2021 With UN COP26 underway, we explore the relationship between advertising and sustainability Read article New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
New industry coalition promotes digital advertising safety in GCC November 4, 2021 ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC. Read article GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
GARM webinar with Rob Rakowitz, Lead Initiative, WFA’s Global Alliance of Responsible Media October 19, 2021 GARM is the Global Alliance for Responsible Media, a cross industry initiative that unites advertisers, media agencies, media platforms and industry groups to confront the threat of harmful content online. Read article UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 June 29, 2021 The need for gender equality in MENA Fostering gender equality in a workplace Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
WFA’s Global Equality, Diversity and Inclusion survey aims to highlight opportunities and challenges facing the advertising industry June 21, 2021 One of the many unfortunate byproducts of the global pandemic is that the strains and pressures it has generated have made it harder for many organisations to prioritise their diversity and inclusion efforts. Read article The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
The growth in influencer marketing & why transparency is important for brand authenticity June 8, 2021 Sanjiv Kakkar, ABG Chairman & EVP – Unilever North Africa Middle East, Turkey, Russia Ukraine and Belarus reflects on the growth in influencer […] Read article ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG Gender Portrayal Guidelines in Advertising & Marketing Communication June 2, 2021 Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance […] Read article Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Nishe Consulting appointed as auditors for UAE Media Measurement RFP process March 1, 2021 Nishe Consulting has been appointed auditors for the ABG’s UAE Media Measurement RFP process. The Dubai-based accounting and consulting firm, […] Read article New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE February 3, 2021 The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG 2020 Virtual AGM September 24, 2020 ABG initiatives make headway despite challenging year “I know that this has been a very challenging year for all of […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG launches UAE cross-media measurement initiative September 3, 2020 ABG project shadows the World Federation of Advertisers’ (WFA’s) drive to find cross-industry consensus on key global principles Media measurement, […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022 July 9, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back “Fraudsters will […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Marketing Webinar April 29, 2020 Dear valued members, Thank you to all who attended the ABG’s first virtual webinar on ‘Agile-Long Termism Through the Covid […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG First 2020 Speaker Series – January 22 January 29, 2020 Latest GDPR figures on its first anniversary• 144,376 queries and complaints from all data protection authorities in Europe since May […] Read article ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
ABG Annual Event – November 26 2019 November 26, 2019 Dear ABG Members,Thank you to those who attended the 2019 ABG Annual Event. The strong turnout indicated the breadth of […] Read article April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
April 24th Video Conference on ‘Better Ads’ by Neal Thurman, Director, Coalition for Better Ads April 30, 2019 To watch video go here Summary of the Coalition For Better Ads Study Read article Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Advertising Business Group at Dubai Lynx, 11th March February 21, 2019 Read article Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Summary of 2019 Meetings & Events January 15, 2019 CONFIRM MEETINGS FOR 2019 First Board Meeting SUNDAY January 27th Second Board Meeting MONDAY March 25th Third Board Meeting MONDAY […] Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Better Ads Webinar The ABG Invites you to a webinar with Neal Thurman Director, Coalition for Better Ads Co-founder, Brand Safety Institute Read article Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
Planet Pledge Spotlight: COP26 Spotlight: COP26 1 PDF File and Youtube video Read article Influencer Marketing In The UAE Influencer Marketing In The UAE Read article Posts navigation Older posts