Pinterest is where people come to plan, get inspired, and shop, not scroll past. For ABG brands, that intent-driven mindset presents a valuable opportunity.
Join the Advertising Business Group (ABG) for a live online session with Pinterest as part of ABG’s Platform Power Hour series.
This session features Farimah Moeini, Head of Sales Partnerships, MENA at Pinterest, who will walk through who the Pinterest audience is in the region, how they move across the full funnel, and where the platform complements other marketing channels.
WHAT WE’LL EXPLORE
- Business setup and creative best practices that work on Pinterest
- Using trends and cultural moments to shape campaigns
- Structuring for performance, including Performance+ automation, targeting, and budget allocation by funnel stage
- Reading the metrics that matter and iterating to improve ROAS and incremental sales
- Concrete playbooks and next steps to launch, scale, and test on Pinterest
FEATURED SPEAKER
Farimah Moeini, Head of Sales Partnerships, MENA at Pinterest
Farimah Moeini will lead this Platform Power Hour session, sharing insight into the Pinterest audience in MENA, how users move across the full funnel, and how brands can use the platform alongside other marketing channels.
WHO SHOULD ATTEND
If you lead a brand, a marketing team, or a creative function and you’re asking yourself what the genuinely defensible edges are in 2026, this session is for you.
Registration is available through LinkedIn