Overview
Marketer of the Future 2026 will take place on October 22, 2026, in Dubai, United Arab Emirates. Organized by the Advertising Business Group (ABG), the event brings together senior marketing leaders, brands, agencies, media organizations, and technology platforms to explore the future of marketing in the Middle East.
As ABG’s flagship event, Marketer of the Future is designed to address the key shifts shaping the industry, including the role of artificial intelligence, evolving consumer expectations, media transformation, and the increasing demand for marketing accountability and effectiveness.
The event provides a platform for industry leaders to exchange perspectives, share insights, and align on the priorities that will define the next generation of marketing leadership across the region.
ABG Leadership Forum
Marketer of the Future is a core pillar of the Advertising Business Group’s commitment to advancing responsible, innovative, and future-ready marketing across the Middle East.
Through flagship events such as this, ABG brings together the full marketing ecosystem to foster collaboration, strengthen leadership capability, and support the development of industry standards that reflect both global best practice and regional realities.
ABG Leadership Forum
Marketer of the Future is a core pillar of the Advertising Business Group’s commitment to advancing responsible, innovative, and future-ready marketing across the Middle East.
Through flagship events such as this, ABG brings together the full marketing ecosystem to foster collaboration, strengthen leadership capability, and support the development of industry standards that reflect both global best practice and regional realities.
Key Topics
Discussions at Marketer of the Future 2026 will focus on the themes shaping the future of marketing, including:
- The future role of marketing leadership in business growth
- Artificial intelligence and its impact on marketing strategy and operations
- The evolution of media, measurement, and performance
- Building brand trust and responsible communication
- The intersection of creativity, data, and technology
Who Should Attend
Marketer of the Future is designed for senior professionals across the marketing ecosystem, including:
- Chief Marketing Officers
- Brand and marketing leaders
- Agencies and media companies
- Technology platforms and solution providers
- Industry stakeholders shaping marketing and media in the region
Regional Context
Marketing across the Middle East is evolving rapidly, with increased expectations around business impact, accountability, and responsible communication.
Technological advancements, particularly in artificial intelligence and data-driven marketing, are reshaping how brands operate, while changing consumer expectations require greater transparency and relevance.
Marketer of the Future provides a platform for industry leaders to explore these shifts, exchange perspectives, and contribute to shaping a more effective and responsible marketing ecosystem across the region.
For more information about Marketer of the Future, visit marketerofthefuture.me