Marketer of the Future is the Advertising Business Group’s flagship event. It brings together senior marketers, brands, agencies, media owners, and technology platforms to take an honest look at where marketing in the Middle East is heading. The 2026 edition takes place on October 29 at the Theatre of Digital Art (TODA), Souk Madinat Jumeirah, Dubai.
WHY IT MATTERS
Marketing leaders across the region are being asked to deliver more growth, with more accountability, while the tools and channels they rely on keep changing. AI is reshaping how media is bought and measured, consumers expect more transparency, and boards want clearer evidence of what marketing contributes to the business.
This year’s programme centres on the human advantage: how marketers combine human judgement and creativity with artificial intelligence to drive growth.
KEY THEMES
- The future of growth and competitive advantage
- Leadership in an era of continuous transformation
- Human intelligence and artificial intelligence
- Trust, ethics and responsible innovation
- The evolving role of marketing and business leadership
- The Middle East’s role in shaping the future of business, media and marketing
WHO ATTENDS
- Chief marketing officers and senior brand leaders
- Agency and media leaders
- Technology platforms and solution partners
- Industry stakeholders shaping marketing and media in the region
ABOUT ABG
The Advertising Business Group is an independent industry association for advertising in the UAE and GCC. It brings brands, agencies, media and platforms together to share insight, build capability and develop practical approaches to the challenges the industry faces.
Industry-First. Brand-Centric. Independent.
For more information, visit marketerofthefuture.me.