The brands people remember aren’t the ones that optimized the hardest. They’re the ones that meant something to their customers, to their culture, and to their moment.
Join the Advertising Business Group (ABG) for this Platform Power Hour featuring Vadim Grigoryan, brand strategist, author, and former creative director for leading luxury brands. Drawing from his recently published book, Art Thinking: Art, Meaning and Brand Leadership, Vadim will explore the Art Thinking framework, why it matters now more than ever, and what it looks like when applied within a real organization.
The session is moderated by Maria Kolesnikova.
WHAT WE’LL EXPLORE
- Why art-driven brand strategy is the last edge AI cannot replicate.
- How leading luxury brands use cultural agency to build lasting relevance.
- The Art Thinking framework and why it matters in an AI-saturated world.
- What the framework looks like when applied inside a real organization.
FEATURED SPEAKER
Vadim Grigoryan
Brand strategist, author, and former creative director for leading luxury brands, Vadim Grigoryan has worked at the intersection of art, luxury, and brand strategy with some of the world’s most culturally ambitious brands. He has taught at institutions including INSEAD and the Sorbonne. His recently published book, Art Thinking: Art, Meaning and Brand Leadership, argues that the brands winning long-term are those that operate as cultural agents, not just commercial players.
This conversation will be moderated by Maria Kolesnikova.
WHO SHOULD ATTEND
If you lead a brand, a marketing team, or a creative function and you’re asking yourself what the genuinely defensible edges are in 2026, this session is for you.