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ABG ANNOUNCES THE LAUNCH OF MARKETER OF THE FUTURE MENA

Global and Regional Leaders from Marketing, Media, Technology, Academia and Government Come Together

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Published in Campaign Middle East

ABG announces the launch of Marketer of the Future Middle East, a new regional initiative featured in Campaign Middle East that brings together marketing leaders to explore AI, creativity, sustainability, and the future of responsible marketing.

Learn more about ABG’s initiatives shaping the future of marketing across the region.

Campaign Middle East feature ABG Marketer of the Future Middle East

EXPLORE MORE INDUSTRY RESEARCH

Cover slide for the MENA Retail Media Roundtable 2026 hosted by ABG in partnership with Publicis Groupe Middle East, exploring retail media as the new engine of consumer growth.
MENA RETAIL MEDIA ROUNDTABLE 2026
The New Engine of Consumer Growth
Retail media is evolving from a marketing channel into a connected commerce ecosystem. Industry leaders gathered to discuss the opportunities, challenges, and strategic priorities shaping the future of retail media across the Middle East.
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  • Marketing Leadership, Retail Media
Cover of the ABG CMO Forum First Edition report titled “Marketing Leadership Under Pressure” with dark navy background and bold white and yellow typography.
ABG MARKETING LEADERSHIP UNDER PRESSURE | 2026
A CMO Perspective from the ABG Forum
Senior marketing leaders across the Middle East and GCC came together at ABG’s first CMO Forum to discuss the growing pressure on brands to deliver measurable growth while protecting long-term brand equity. The report captures key priorities, challenges, and strategic shifts shaping the future of marketing leadership.
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  • Business Transformation, Marketing Leadership
ABG CMO FORUM OPENING ADDRESS | 2026
Eleni Kitra, ABG CEO & Executive Director
The mandate hasn’t changed. The pressure around delivery has. Drawing on ABG Pulse Survey insights, this session outlines how marketing leaders are shifting from long-term planning to real-time decision-making, balancing growth, brand, and accountability in a more volatile environment. A clear view of how the CMO role is evolving, and what it now takes to lead effectively.
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  • Industry Insights, Marketing Leadership
ABG CMO FORUM CEO-CMO ALIGNMENT | 2026
Lizzy Johnson, Senior Advisor, EMIR
Growth is becoming harder to deliver and sustain. Drawing on ABG Pulse Survey data and regional dynamics, this session explores how shifting demand, rising costs, and performance pressure are reshaping the marketing operating model. It highlights the need for stronger CEO–CMO alignment focused on growth quality, capital efficiency, faster decision-making, and the investment shifts required to drive more sustainable, profitable growth.
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  • Industry Insights, Marketing Leadership
CMO Forum Middle East marketing leadership transformation April 2026
ABG CMO FORUM CHAIRPERSON ADDRESS | 2026
Olfa Messaoudi, CDMO, L’Oréal Middle East & ABG Vice Chair
What got us here will not get us where we need to go next. This session positions the modern CMO at the center of growth and transformation, navigating accelerating change across technology, media, and consumer behavior. It reinforces the shift from brand leadership to business leadership, and the need for collective intelligence to drive faster, more effective decisions.
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  • Industry Insights, Marketing Leadership