ABG CMO FORUM CHAIRPERSON ADDRESS | 2026
What got us here will not get us where we need to go next. This session positions the modern CMO at the center of growth and transformation, navigating accelerating change across technology, media, and consumer behavior. It reinforces the shift from brand leadership to business leadership, and the need for collective intelligence to drive faster, more effective decisions.
ABG ANNOUNCES THE LAUNCH OF MARKETER OF THE FUTURE MENA
ABG launches Marketer of the Future Middle East, bringing together regional and global marketing leaders to explore AI, creativity, sustainability, and the future of responsible, purpose-driven marketing.
STUDIES SHOW A NEW MARKETING PARADIGM WITH AI
New research from Ipsos and the Advertising Business Group (ABG) highlights a major shift in marketing across the Middle East, where AI, data, and creativity are converging to drive performance, purpose, and precision. The findings point to a growing need for trust, transformation, and new capabilities as marketers evolve beyond traditional awareness models toward more accountable, technology-driven strategies.
ABG’s MARKETER OF THE FUTURE MENA
Industry leaders highlight how responsible, AI-powered marketing is emerging as a key competitive advantage across the Middle East, with a growing focus on trust, ethics, and human intelligence. The Advertising Business Group’s Marketer of the Future platform reinforces the importance of balancing innovation with accountability to drive sustainable growth and long-term brand value.
ABG’s ‘MARKETER OF THE FUTURE’ DEBUTS WITH FOCUS ON AI
ABG’s inaugural Marketer of the Future brought together regional and global leaders to explore AI, responsible advertising, and the capabilities shaping future marketing leadership. The forum emphasized trust, industry alignment, and the need for a more transparent, accountable, and innovation-driven marketing ecosystem across the Middle East.