The AI Committee GITEX Roundtable 2025 took place on 15 October 2025 at the Workshop Capsule, Hall 2 (Terminal Building B), Dubai Harbour, United Arab Emirates, as part of GITEX Global 2025, one of the world’s largest technology and artificial intelligence events.
Hosted by the Advertising Business Group’s AI Committee, the roundtable brought together industry leaders, marketing professionals, technology experts, and innovation specialists to explore the rapidly evolving role of artificial intelligence across the advertising, media, and communications landscape.
The session provided a platform for participants to share real-world experiences, discuss emerging trends, and examine how AI technologies are transforming business operations, customer engagement, creativity, and strategic decision-making across the industry.
ABG PARTICIPATION
Through its AI Committee, ABG continues to facilitate meaningful industry dialogue around emerging technologies and responsible innovation. The roundtable reinforced ABG’s commitment to helping members navigate the opportunities and challenges presented by artificial intelligence while encouraging collaboration, knowledge sharing, and capability building across the sector.
As part of GITEX Global 2025, the event connected professionals with diverse perspectives and practical experiences, fostering conversations that contribute to the future development of AI within the regional marketing and advertising ecosystem.
KEY TOPICS
Key themes discussed during the event included:
- Real-world AI applications in marketing and advertising
- Emerging AI technologies and innovation trends
- AI-driven business transformation
- Responsible AI adoption and governance
- Data, automation, and customer engagement
- AI’s impact on creativity and content development
- Future opportunities for brands, agencies, and media organizations
- Strategic implications of artificial intelligence across the industry
REGIONAL CONTEXT
The Middle East continues to position itself as a global hub for technology, innovation, and artificial intelligence. Events such as GITEX Global play a critical role in accelerating digital transformation and fostering collaboration between industry leaders, government entities, technology providers, and business communities.
The AI Committee GITEX Roundtable provided an opportunity for stakeholders to exchange insights, examine practical applications of AI, and contribute to conversations that will help shape the future of advertising, media, and marketing across the region.