The ABG CMO Forum brought together senior marketing leaders to discuss the priorities, challenges, and opportunities shaping marketing leadership across the MENA region. The session created a dedicated forum for CMOs and senior brand leaders to exchange perspectives, identify shared priorities, and help define the focus and first-year outputs of the ABG CMO Forum.

Through collaborative discussion, participants explored the issues requiring greater industry alignment and considered how the forum could support stronger marketing leadership, knowledge exchange, and strategic collaboration across the region.

 

KEY TOPICS

Discussions focused on priorities shaping the CMO agenda across the MENA region, including:

• Identifying shared priorities and challenges for senior marketing leaders
• Defining the strategic focus and objectives of the ABG CMO Forum
• Shaping the forum’s first-year agenda and outputs
• Strengthening collaboration and knowledge exchange among regional marketing leaders
• Exploring developments in audience and media measurement
• Understanding the business case for total video measurement in Saudi Arabia

The session also featured insights on video audience measurement in Saudi Arabia, highlighting the business case for a more comprehensive approach to total video measurement.

 

ABOUT THE ABG CMO FORUM

The ABG CMO Forum provides a platform for Chief Marketing Officers and senior brand leaders to exchange perspectives on the strategic issues shaping marketing across the Middle East.

Through focused leadership discussions and executive gatherings, the forum supports collaboration, shared learning, and stronger alignment among senior marketers responsible for brand growth, marketing strategy, and business performance across the region.

 

WHO SHOULD ATTEND

The ABG CMO Forum is designed exclusively for Chief Marketing Officers and senior brand leaders responsible for marketing strategy, brand growth, and customer engagement in the Middle East.

Participants typically include:

• Chief Marketing Officers based in or responsible for any area in the Middle East
• Regional Heads of Marketing with GCC market oversight
• Senior brand and marketing leaders responsible for major brands operating across the Middle East.

 

The invitation-only format ensures an environment where senior leaders can exchange perspectives openly and discuss the strategic challenges shaping modern marketing leadership.

 

REGIONAL CONTEXT

Marketing leaders in the Middle East are navigating an unprecedented period of transformation, rapid digital adoption, a young, highly connected consumer base, and growing expectations for marketing accountability and business impact.

Leadership forums such as the ABG CMO Forum provide an important platform for CMOs and brand leaders to exchange insights, explore emerging opportunities, and strengthen collaboration within the Middle East’s marketing leadership community.