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X-WR-CALDESC:Events for Advertising Business Group (ABG)
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DTSTART;TZID=Asia/Dubai:20251009T153000
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DTSTAMP:20260928T200331Z
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SUMMARY:ABG CMO FORUM 2025 | DUBAI\, UAE
DESCRIPTION:The ABG CMO Forum 2025 took place on 9 October 2025 at TT Lounge\, Dubai\, United Arab Emirates. Organized by the Advertising Business Group (ABG)\, the forum brought together senior marketing leaders from across the MENA region to discuss shared priorities\, shape the direction of the newly established ABG CMO Forum\, and define its objectives and outputs for the year ahead. \nThe session served as a collaborative platform for CMOs and industry leaders to identify the most pressing challenges and opportunities facing marketing organizations in the region. Discussions focused on creating meaningful outcomes that extend beyond networking\, with participants exploring how the forum could contribute through thought leadership\, industry advocacy\, research\, and practical guidance for marketers. \n  \nABG Participation \nAs the organizer and host\, ABG facilitated strategic conversations aimed at strengthening collaboration among senior marketing leaders and building a collective voice for the industry. The forum marked an important milestone in ABG’s commitment to fostering executive-level dialogue and supporting the advancement of responsible\, effective\, and future-focused marketing practices across the Middle East. \nParticipants worked together to identify priority areas for the forum while establishing expectations around governance\, engagement\, and future deliverables. \n  \nKEY TOPICS \nKey themes discussed during the event included: \n\nTop priorities for CMOs across the MENA region\nThe evolving role of marketing leadership\nBuilding value through executive collaboration\nIndustry advocacy and thought leadership\nDevelopment of reports\, insights\, and practical outputs\nGovernance and structure of the ABG CMO Forum\nFuture priorities for the regional marketing industry\nMeasurement\, accountability\, and media effectiveness\n\nA dedicated guest insight session featured the Media Rating Company (MRC)\, which presented perspectives on Total Video Audience Measurement in Saudi Arabia. The discussion explored the business case for integrated video measurement and the growing importance of transparent\, cross-platform audience data in supporting media investment decisions. \n  \nABOUT THE ABG CMO FORUM \nThe ABG CMO Forum provides a platform for Chief Marketing Officers and senior brand leaders to exchange perspectives on the strategic issues shaping marketing across the Middle East. \nThrough focused leadership discussions and executive gatherings\, the forum supports collaboration\, shared learning\, and stronger alignment among senior marketers responsible for brand growth\, marketing strategy\, and business performance across the region. \n  \nWHO SHOULD ATTEND \nThe ABG CMO Forum is designed exclusively for Chief Marketing Officers and senior brand leaders responsible for marketing strategy\, brand growth\, and customer engagement in the Middle East. \nParticipants typically include: \n\nChief Marketing Officers based in or responsible for any area in the Middle East\nRegional Heads of Marketing with GCC market oversight\nSenior brand and marketing leaders responsible for major brands operating across the Middle East.\n\n  \nThe invitation-only format ensures an environment where senior leaders can exchange perspectives openly and discuss the strategic challenges shaping modern marketing leadership. \n  \nREGIONAL CONTEXT \nAs marketing continues to evolve across the Middle East\, senior leaders face increasingly complex challenges related to technology\, measurement\, consumer behavior\, and organizational transformation. Forums such as the ABG CMO Forum play a critical role in bringing together decision-makers to exchange perspectives\, address shared industry issues\, and contribute to the development of best practices that strengthen the regional marketing ecosystem. \nThe event concluded with an agreement on the forum’s initial focus areas\, governance model\, meeting cadence\, and future outputs\, including contributions toward an annual report identifying the key priorities and challenges facing CMOs across the region.
URL:https://www.abg-me.com/event/abg-cmo-forum-july-2025-dubai-uae/
LOCATION:TT Lounge\, Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Invite Only,Leadership Events,Workshops & Sessions
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/08/abg-cmo-forum-oct-2025.jpg
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