ABG HOSTS CMO FORUM
ABG brought together senior marketing leaders at the CMO Forum in Dubai for a candid discussion on navigating geopolitical uncertainty, protecting brand trust, and driving growth in a rapidly shifting regional landscape.
ABG MARKETING LEADERSHIP UNDER PRESSURE | 2026
Senior marketing leaders across the Middle East and GCC came together at ABG’s first CMO Forum to discuss the growing pressure on brands to deliver measurable growth while protecting long-term brand equity. The report captures key priorities, challenges, and strategic shifts shaping the future of marketing leadership.
ABG CMO FORUM CONSUMER INSIGHTS | 2026
Consumer behavior is shifting toward control, value, and certainty. Based on Ipsos research in the UAE, this session unpacks how uncertainty is reshaping spending, brand choice, and digital engagement. It highlights the growing role of trust, transparency, and relevance, and what brands must do to compete in an environment where value perception and emotional context drive decisions.
ABG CMO PULSE REPORT | 2026
Marketing leaders across the Middle East are navigating geopolitical pressure, tighter budgets, and rising expectations for measurable growth. ABG’s April 2026 CMO Pulse captures how senior leaders across 9+ markets are adapting strategy, investment, and priorities in real time.
ABG ANNOUNCES THE LAUNCH OF MARKETER OF THE FUTURE MENA
ABG launches Marketer of the Future Middle East, bringing together regional and global marketing leaders to explore AI, creativity, sustainability, and the future of responsible, purpose-driven marketing.
ABG CROSS-COMMITTEE MEETING 2026
The ABG Cross-Committee Meeting 2026 brings together committee members and industry stakeholders to align on key initiatives, collaboration opportunities, and industry priorities shaping marketing across the Middle East.
STUDIES SHOW A NEW MARKETING PARADIGM WITH AI
New research from Ipsos and the Advertising Business Group (ABG) highlights a major shift in marketing across the Middle East, where AI, data, and creativity are converging to drive performance, purpose, and precision. The findings point to a growing need for trust, transformation, and new capabilities as marketers evolve beyond traditional awareness models toward more accountable, technology-driven strategies.
ABG’s MARKETER OF THE FUTURE MENA
Industry leaders highlight how responsible, AI-powered marketing is emerging as a key competitive advantage across the Middle East, with a growing focus on trust, ethics, and human intelligence. The Advertising Business Group’s Marketer of the Future platform reinforces the importance of balancing innovation with accountability to drive sustainable growth and long-term brand value.
ABG LAUNCHES MARKETER OF THE FUTURE MENA
The Advertising Business Group (ABG) launched Marketer of the Future Middle East, bringing together leaders from marketing, media, technology, and government to explore the trends shaping the next decade of the industry. Positioned as a catalyst for collaboration, the event focuses on innovation, responsibility, and redefining how brands grow and connect in a rapidly evolving landscape.