Overview
The ABG Cross-Committee Meeting 2026 will take place on April 30, 2026, at Omnicom Media Group Headquarters in Dubai, United Arab Emirates. Organized by the Advertising Business Group (ABG), the session brings together members across ABG’s committees for a working session focused on alignment, collaboration, and progress across key industry initiatives.
The meeting is designed to create visibility across committee priorities, encourage knowledge sharing, and identify opportunities for cross-collaboration between working groups.
ABG Leadership Forum
The Cross-Committee Meeting is part of ABG’s governance and working model, ensuring that committees operate with alignment and contribute to a cohesive industry agenda.
Through regular cross-committee engagement, ABG strengthens coordination across its initiatives and supports the development of practical frameworks and outputs that benefit the wider marketing ecosystem.
Key Topics
Discussions at the ABG Cross-Committee Meeting may include:
- Committee progress updates and key initiatives
- Opportunities for cross-committee collaboration
- Alignment on industry priorities and outputs
- Development of frameworks and best practices
- Planning of upcoming events and initiatives
Who Should Attend
The meeting is designed for ABG committee members and selected stakeholders involved in committee work across:
- AI Committee
- Sustainability and Anti-Greenwashing Initiatives
- Retail Media
- Creator Economy
- Better Marketing
- Other working groups under ABG
Regional Context
As the marketing industry continues to evolve, collaboration across disciplines is increasingly important. ABG’s committee structure brings together expertise from across the ecosystem to address key industry challenges, from AI and sustainability to media transformation and measurement.
Cross-committee meetings ensure alignment and strengthen the collective impact of these initiatives across the Middle East marketing landscape.