ABG + INSEADs MSEI BLUE OCEAN GROWTH STRATEGY WORKSHOP 2025
The ABG x INSEAD’s MSEI Blue Ocean Growth Strategy Workshop 2025 brought together business and marketing professionals in Abu Dhabi to explore innovation-led growth, strategic differentiation, and Blue Ocean Strategy principles through practical insights from INSEAD and Harvard Business Review.
ABG + MCN TRAVEL & TOURISM BLUEPRINT 2025
The ABG x MCN Travel & Tourism Blueprint 2025 brought together marketing, media, and tourism leaders to explore how major events, culture, and strategic investments are reshaping global perceptions of the Middle East while creating new opportunities for brands, destinations, and visitor experiences.
2ND ABG CMO FORUM | 2026
ABG’s second CMO Forum brought together senior marketing leaders from across the Middle East to discuss AI, brand resilience, marketing measurement, and the future of marketing leadership. The forum explored how CMOs can drive growth while proving marketing’s value in an evolving business environment.
ABG PLATFORM POWER HOUR WITH PINTEREST
Unlocking Pinterest Performance in MENA. Join ABG and Pinterest for a Platform Power Hour with Farimah Moeini exploring Pinterest performance in MENA, from audience behavior and creative best practices to full-funnel planning, automation, measurement, and ROAS.
ABG PLATFORM POWER HOUR: ART THINKING
The Last Advantage AI Can’t Steal. Discover why human creativity remains the ultimate competitive advantage in the age of AI. Join Vadim Grigoryan for an ABG Platform Power Hour exploring the Art Thinking framework and how culturally meaningful brands continue to outperform.
ABG MARKETING LEADERSHIP UNDER PRESSURE | 2026
Senior marketing leaders across the Middle East and GCC came together at ABG’s first CMO Forum to discuss the growing pressure on brands to deliver measurable growth while protecting long-term brand equity. The report captures key priorities, challenges, and strategic shifts shaping the future of marketing leadership.
ABG CMO FORUM CHAIRPERSON ADDRESS | 2026
What got us here will not get us where we need to go next. This session positions the modern CMO at the center of growth and transformation, navigating accelerating change across technology, media, and consumer behavior. It reinforces the shift from brand leadership to business leadership, and the need for collective intelligence to drive faster, more effective decisions.
ABG CMO FORUM CONSUMER INSIGHTS | 2026
Consumer behavior is shifting toward control, value, and certainty. Based on Ipsos research in the UAE, this session unpacks how uncertainty is reshaping spending, brand choice, and digital engagement. It highlights the growing role of trust, transparency, and relevance, and what brands must do to compete in an environment where value perception and emotional context drive decisions.
ABG ANNOUNCES THE LAUNCH OF MARKETER OF THE FUTURE MENA
ABG launches Marketer of the Future Middle East, bringing together regional and global marketing leaders to explore AI, creativity, sustainability, and the future of responsible, purpose-driven marketing.
STUDIES SHOW A NEW MARKETING PARADIGM WITH AI
New research from Ipsos and the Advertising Business Group (ABG) highlights a major shift in marketing across the Middle East, where AI, data, and creativity are converging to drive performance, purpose, and precision. The findings point to a growing need for trust, transformation, and new capabilities as marketers evolve beyond traditional awareness models toward more accountable, technology-driven strategies.