ABGs AI LAB 2025
ABG’s AI Lab 2025 brought together marketing, media, and advertising professionals to explore AI adoption across the MENA region. Featuring Ipsos survey insights, expert perspectives, and collaborative breakout sessions, the event focused on AI innovation, ethics, workforce transformation, and the future of responsible AI in advertising.
AI COMMITTEE GITEX ROUNDTABLE 2025
The AI Committee GITEX Roundtable 2025 brought together industry leaders during GITEX Global to explore real-world AI applications, emerging technologies, innovation trends, and responsible AI adoption. The session focused on how artificial intelligence is transforming marketing, media, and business strategy across the region.
ABG PLATFORM POWER HOUR: ART THINKING
The Last Advantage AI Can’t Steal. Discover why human creativity remains the ultimate competitive advantage in the age of AI. Join Vadim Grigoryan for an ABG Platform Power Hour exploring the Art Thinking framework and how culturally meaningful brands continue to outperform.
AI TRANSFORMATION PULSE | 2025
AI adoption in marketing is accelerating across the Middle East as organizations shift from experimentation to real performance outcomes. This regional pulse study explores how professionals are using AI today, where capability gaps remain, and what it will take to scale responsible and effective implementation.