CLIENTS & CREATIVITY STUDY | 2022
Why does creativity struggle to reach its full potential in modern organisations? This global marketer study explores leadership challenges, cultural barriers, and practical actions that can help brands strengthen creative effectiveness and long-term growth.
CONTENT & TECH IN THE COVID ERA | 2020
Lockdowns reshaped how consumers in the UAE and Saudi Arabia engaged with technology, media, and online platforms. This research explores the rapid rise in digital content consumption, device adoption, streaming behaviours, and e-commerce usage that continue to influence marketing strategy today.