ABG MARKETING LEADERSHIP UNDER PRESSURE | 2026
Senior marketing leaders across the Middle East and GCC came together at ABG’s first CMO Forum to discuss the growing pressure on brands to deliver measurable growth while protecting long-term brand equity. The report captures key priorities, challenges, and strategic shifts shaping the future of marketing leadership.
FUTURE OF MARKETING IN MENA | 2026
Marketing leaders across MENA are navigating a new era shaped by AI adoption, talent transformation, and rising expectations around purpose and trust. This regional study explores the strategic priorities, capability gaps, and growth drivers redefining marketing performance across the region.
MARKETING AS A GROWTH ENGINE | 2025
Marketing in MENA is evolving from a support function to a core growth driver. This regional study explores how data, AI integration, leadership transformation, and purpose-led performance are reshaping marketing strategy across the region.
AI TRANSFORMATION PULSE | 2025
AI adoption in marketing is accelerating across the Middle East as organizations shift from experimentation to real performance outcomes. This regional pulse study explores how professionals are using AI today, where capability gaps remain, and what it will take to scale responsible and effective implementation.
MARKETER OF THE FUTURE SURVEY | 2025
How are marketing leaders in the Middle East preparing for the future? This survey explores evolving performance expectations, capability development, and the growing strategic influence of marketing in driving sustainable business growth.
CLIENTS & CREATIVITY STUDY | 2022
Why does creativity struggle to reach its full potential in modern organisations? This global marketer study explores leadership challenges, cultural barriers, and practical actions that can help brands strengthen creative effectiveness and long-term growth.
CONTENT & TECH IN THE COVID ERA | 2020
Lockdowns reshaped how consumers in the UAE and Saudi Arabia engaged with technology, media, and online platforms. This research explores the rapid rise in digital content consumption, device adoption, streaming behaviours, and e-commerce usage that continue to influence marketing strategy today.