ABG HOSTS CMO FORUM
ABG brought together senior marketing leaders at the CMO Forum in Dubai for a candid discussion on navigating geopolitical uncertainty, protecting brand trust, and driving growth in a rapidly shifting regional landscape.
MARKETER OF THE FUTURE 2026
Marketer of the Future 2026 brings together marketing leaders, brands, and industry stakeholders to explore AI, media transformation, and the future of marketing. Held in Dubai, the event focuses on innovation, leadership, and responsible advertising across the Middle East.
ABG’s MARKETER OF THE FUTURE MENA
Industry leaders highlight how responsible, AI-powered marketing is emerging as a key competitive advantage across the Middle East, with a growing focus on trust, ethics, and human intelligence. The Advertising Business Group’s Marketer of the Future platform reinforces the importance of balancing innovation with accountability to drive sustainable growth and long-term brand value.
ABG LAUNCHES MARKETER OF THE FUTURE MENA
The Advertising Business Group (ABG) launched Marketer of the Future Middle East, bringing together leaders from marketing, media, technology, and government to explore the trends shaping the next decade of the industry. Positioned as a catalyst for collaboration, the event focuses on innovation, responsibility, and redefining how brands grow and connect in a rapidly evolving landscape.
AI TRANSFORMATION PULSE | 2025
AI adoption in marketing is accelerating across the Middle East as organizations shift from experimentation to real performance outcomes. This regional pulse study explores how professionals are using AI today, where capability gaps remain, and what it will take to scale responsible and effective implementation.