ABG CMO FORUM CONSUMER INSIGHTS | 2026
Consumer behavior is shifting toward control, value, and certainty. Based on Ipsos research in the UAE, this session unpacks how uncertainty is reshaping spending, brand choice, and digital engagement. It highlights the growing role of trust, transparency, and relevance, and what brands must do to compete in an environment where value perception and emotional context drive decisions.
MARKETER OF THE FUTURE 2026
Marketer of the Future 2026 brings together marketing leaders, brands, and industry stakeholders to explore AI, media transformation, and the future of marketing. Held in Dubai, the event focuses on innovation, leadership, and responsible advertising across the Middle East.