Marketer of the Future 2025 took place on 20 November 2025 at the Theatre of Digital Art (TODA), Dubai, United Arab Emirates. Organized by the Advertising Business Group (ABG), the event celebrated the next generation of marketing talent and explored the trends, innovations, and leadership approaches shaping the industry’s future.
Bringing together some of the region’s most forward-thinking marketing and business leaders, the event provided a platform for discussions on how creativity, technology, data, and innovation are transforming marketing performance and business growth. Through keynote presentations, panel discussions, and expert insights, attendees gained valuable perspectives on the evolving role of marketers and leaders in an increasingly dynamic landscape.
ABG PARTICIPATION
As the organizer and host, ABG continues to champion professional development, knowledge sharing, and industry collaboration across the region. Through initiatives such as Marketer of the Future, ABG highlights emerging talent, facilitates meaningful industry dialogue, and encourages the adoption of innovative practices that support the future growth of the marketing and advertising profession.
The event also marked several important milestones for the organization, including the launch of new initiatives designed to strengthen leadership engagement and industry recognition across the Middle East.
KEY TOPICS
Key themes discussed during the event included:
- The future of marketing leadership
- Innovation and marketing transformation
- Emerging technologies and digital disruption
- Creativity and business growth
- Data-driven decision-making
- Talent development and future skills
- Leadership in a rapidly evolving marketplace
- Building future-ready organizations
- The future of advertising and communications across the region
The event also featured the announcement of:
- The launch of the ABG CMO Forum
- The inaugural Marketer of the Future Awards
- Regional insights into the evolving profile of the Marketer of the Future across the UAE, Saudi Arabia, and Egypt
WHO SHOULD ATTEND
Marketer of the Future is designed for senior professionals across the marketing ecosystem, including:
- Chief Marketing Officers
- Brand and marketing leaders
- Agencies and media companies
- Technology platforms and solution providers
- Industry stakeholders shaping marketing and media in the region
REGIONAL CONTEXT
Marketing across the Middle East is undergoing significant transformation as organizations adapt to changing consumer expectations, emerging technologies, and new business models. Events such as Marketer of the Future play an important role in preparing industry leaders for these changes by promoting innovation, sharing best practices, and fostering collaboration across sectors.
The event brought together senior leaders from across the region, including CMOs, CEOs, government representatives, media executives, and technology leaders, creating opportunities for meaningful discussions and valuable professional connections that will help shape the future of marketing in the Middle East.
For more information about Marketer of the Future, visit marketerofthefuture.me