The ABG Saudi CMO Forum 2026 will take place on June 25, 2026 in Riyadh, Kingdom of Saudi Arabia. Organized by the Advertising Business Group (ABG), the forum brings together Chief Marketing Officers and senior brand leaders from leading companies operating across Saudi Arabia and the wider Middle East.
The Saudi CMO Forum is designed as a closed-door leadership gathering where senior marketing decision-makers can exchange perspectives on the strategic issues shaping marketing leadership in Saudi Arabia today. Discussions often include the role of artificial intelligence in marketing, brand trust, marketing effectiveness, consumer behavior, and the evolving media landscape across the Kingdom and the broader region.
By bringing together senior leaders responsible for brand growth and marketing strategy in one of the world’s fastest-evolving consumer markets, the ABG Saudi CMO Forum creates a trusted environment for peer dialogue, knowledge exchange, and industry leadership among Saudi Arabia’s most senior marketers.
Through leadership forums such as this, the Advertising Business Group supports collaboration among brand leaders and advances responsible, effective, and future-ready marketing across the Saudi and Middle East marketing ecosystem.
ABG LEADERSHIP FORUM
The Saudi CMO Forum is part of the Advertising Business Group’s commitment to supporting marketing leadership across the Middle East, with a dedicated focus on Saudi Arabia as a strategic growth market. Through invitation-only forums and executive gatherings, ABG creates opportunities for brand leaders to exchange insights, explore emerging trends, and strengthen leadership capability in a rapidly evolving marketing landscape.
By bringing together CMOs responsible for some of the Kingdom’s leading brands, the forum contributes to deeper collaboration and strategic thinking across the Saudi marketing ecosystem and its integration with the wider Middle East region.
Key Topics
Discussions at the ABG Saudi CMO Forum 2026 will focus on the priorities shaping marketing leadership in Saudi Arabia today, including:
- The evolving role of the Chief Marketing Officer as a business growth leader in the Saudi market
- Artificial intelligence and marketing transformation across Saudi Arabia
- Building brand trust and relevance with Saudi consumers in a rapidly changing environment
- Strengthening marketing effectiveness and measurement across complex media ecosystems
- Leadership priorities for CMOs navigating Vision 2030, economic diversification, and shifting consumer expectations
The forum encourages candid dialogue among senior marketing leaders on how organizations can adapt their strategies to remain competitive in Saudi Arabia’s fast-evolving marketing landscape.
WHO SHOULD ATTEND
The ABG Saudi CMO Forum is designed exclusively for Chief Marketing Officers and senior brand leaders responsible for marketing strategy, brand growth, and customer engagement in Saudi Arabia.
Participants typically include:
- Chief Marketing Officers based in or responsible for Saudi Arabia
- Regional Heads of Marketing with Saudi market oversight
- Senior brand and marketing leaders responsible for major brands operating across the Kingdom
The invitation-only format ensures an environment where senior leaders can exchange perspectives openly and discuss the strategic challenges shaping modern marketing leadership in Saudi Arabia.
REGIONAL CONTEXT
Marketing leaders in Saudi Arabia are navigating a period of unprecedented transformation, driven by Vision 2030, rapid digital adoption, a young and highly connected consumer base, and growing expectations for marketing accountability and business impact.
Artificial intelligence, data-driven marketing, and shifts in media consumption are reshaping how brands engage with Saudi audiences. At the same time, CMOs across the Kingdom are increasingly expected to demonstrate marketing effectiveness while maintaining responsible, culturally relevant, and trustworthy brand communication.
Leadership forums such as the ABG Saudi CMO Forum provide an important platform for CMOs and brand leaders to exchange insights, explore emerging opportunities, and strengthen collaboration within Saudi Arabia’s marketing leadership community.