Sofitel Dubai The Palm

The 2nd ABG CMO Forum 2026 brings together senior marketing leaders and CMOs from across the UAE to discuss AI, brand leadership, and the future of marketing in the Middle East. Held in Dubai, the forum focuses on industry collaboration, responsible innovation, and strategic leadership across the Saudi and Middle East marketing ecosystem.

Senior marketing leaders came together to align on key priorities for CMOs in the MENA region, define the focus of the ABG CMO Forum, and shape its first-year outputs. The session also featured insights on video audience measurement in Saudi Arabia, highlighting the business case for total video measurement.