INFLUENCER MARKETING & AI SURVEY | 2025
As influencer partnerships and AI-driven marketing accelerate in the UAE, consumer expectations around authenticity, transparency, and data responsibility are evolving. This survey reveals how audiences perceive creator credibility, sponsored content disclosure, and the future role of artificial intelligence in shaping trusted brand engagement.
FROM PILOTS TO PERFORMANCE | 2025
AI in marketing is shifting from experimentation to real performance impact. This regional survey explores adoption trends, workforce readiness, governance challenges, and the strategic steps agencies and advertisers must take to scale AI successfully.