RESILIENCE AMIDST UNCERTAINTY | UAE CONSUMER SHIFTS 2026
Ipsos and ABG examine how UAE consumers are adjusting spending habits, digital behavior, travel decisions, and brand expectations during periods of regional uncertainty.
CREATOR BRAND TRANSPARENCY STUDY | UAE & KSA 2025
ABG and Sociata analyzed 7,000 Instagram and TikTok posts across the UAE and Saudi Arabia to evaluate sponsored content disclosure practices, transparency trends, and influencer labeling compliance.