2ND ABG CMO FORUM | 2026

ABG’s second CMO Forum brought together senior marketing leaders from across the Middle East to discuss AI, brand resilience, marketing measurement, and the future of marketing leadership. The forum explored how CMOs can drive growth while proving marketing’s value in an evolving business environment.
MENA RETAIL MEDIA ROUNDTABLE 2026

Retail media is evolving from a marketing channel into a connected commerce ecosystem. Industry leaders gathered to discuss the opportunities, challenges, and strategic priorities shaping the future of retail media across the Middle East.
ABG CMO PULSE REPORT | 2026

Marketing leaders across the Middle East are navigating geopolitical pressure, tighter budgets, and rising expectations for measurable growth. ABG’s April 2026 CMO Pulse captures how senior leaders across 9+ markets are adapting strategy, investment, and priorities in real time.