FUTURE OF MARKETING IN MENA | 2026
Marketing leaders across MENA are navigating a new era shaped by AI adoption, talent transformation, and rising expectations around purpose and trust. This regional study explores the strategic priorities, capability gaps, and growth drivers redefining marketing performance across the region.
GLOBAL ADVERTISING REGULATION | 2026
Global advertising standards are shifting fast. This international survey highlights emerging legislative priorities, sensitive content areas, and the growing compliance pressures shaping responsible marketing across digital and outdoor media worldwide.
MARKETING AS A GROWTH ENGINE | 2025
Marketing in MENA is evolving from a support function to a core growth driver. This regional study explores how data, AI integration, leadership transformation, and purpose-led performance are reshaping marketing strategy across the region.
AI TRANSFORMATION PULSE | 2025
AI adoption in marketing is accelerating across the Middle East as organizations shift from experimentation to real performance outcomes. This regional pulse study explores how professionals are using AI today, where capability gaps remain, and what it will take to scale responsible and effective implementation.
THE FUTURE OF DATA PRIVACY | 2022
As data privacy expectations reshape marketing worldwide, this ABG and Ipsos study explores how consumers and industry leaders in the Middle East are responding to new realities around trust, transparency, and first-party data strategy. Discover key shifts in attitudes, regulatory awareness, and the future of responsible digital marketing.