2ND ABG CMO FORUM | 2026
ABG’s second CMO Forum brought together senior marketing leaders from across the Middle East to discuss AI, brand resilience, marketing measurement, and the future of marketing leadership. The forum explored how CMOs can drive growth while proving marketing’s value in an evolving business environment.
ABG PLATFORM POWER HOUR WITH PINTEREST
Unlocking Pinterest Performance in MENA. Join ABG and Pinterest for a Platform Power Hour with Farimah Moeini exploring Pinterest performance in MENA, from audience behavior and creative best practices to full-funnel planning, automation, measurement, and ROAS.
AI TRANSFORMATION PULSE | 2025
AI adoption in marketing is accelerating across the Middle East as organizations shift from experimentation to real performance outcomes. This regional pulse study explores how professionals are using AI today, where capability gaps remain, and what it will take to scale responsible and effective implementation.