RESILIENCE AMIDST UNCERTAINTY | UAE CONSUMER SHIFTS 2026
Ipsos and ABG examine how UAE consumers are adjusting spending habits, digital behavior, travel decisions, and brand expectations during periods of regional uncertainty.
ABG HOSTS CMO FORUM
ABG brought together senior marketing leaders at the CMO Forum in Dubai for a candid discussion on navigating geopolitical uncertainty, protecting brand trust, and driving growth in a rapidly shifting regional landscape.
CMOs CALL FOR SIMPLICITY AND LONG-TERM FOCUS
The Advertising Business Group (ABG) has held its inaugural CMO Forum, bringing together senior marketing leaders for closed-door discussions on one of the sector’s most pressing challenges: delivering measurable business growth while safeguarding long-term brand equity.
ABG CMO PULSE REPORT | 2026
Marketing leaders across the Middle East are navigating geopolitical pressure, tighter budgets, and rising expectations for measurable growth. ABG’s April 2026 CMO Pulse captures how senior leaders across 9+ markets are adapting strategy, investment, and priorities in real time.