MARKETER OF THE FUTURE SURVEY | 2025
How are marketing leaders in the Middle East preparing for the future? This survey explores evolving performance expectations, capability development, and the growing strategic influence of marketing in driving sustainable business growth.
CREATOR BRAND TRANSPARENCY STUDY | UAE & KSA 2025
ABG and Sociata analyzed 7,000 Instagram and TikTok posts across the UAE and Saudi Arabia to evaluate sponsored content disclosure practices, transparency trends, and influencer labeling compliance.